What does today's website do?

Today's website basically accomplishes two main and distinct functions: one, your website is now your brochure and the face of your company, and two, your website is also an entry in today's digital advertising platform (like Google) which reaches all over the world, and requires some very specific details to get you search rankings.

Every business needs both pieces to be sucessful but we recommend that you first build your website and once it's completed then begin the steps to optimize your website to rank higher with the search engines.



How it all works

When a visitor types in or clicks a link to your website (URL) from his/her browser the main page of your website appears. Seems simple but, in fact there is a lot more going on than meets the eye.

Many technologies are working together on the server to make this happen. The grouping of these technologies is called the stack. Linux is the preferred operating system, Apache is the most common web server, MySQL, is usually the database, and PHP is the server side programming language. Ajax and Java Script usually come into play as well. Now that we have touched on the behind the scenes let's put things in terms of the average, non technical person.



Basic website 

A basic website is comprised of a home or landing page (where visitors first see your site), an about page, a products or services page or menu, a contact page, and social media links..

Adding a photo gallery, shopping cart, product lookup, chat now button, events calendar, newsletter sign-up, or customized Google map adds to the user's experience and gains exposure for your brand, product or service. 

Additionally, you can add things like a mailing list, fillable PDF forms, and logins for customers to enhance your site and make more sales. Each website will be different just as each business is different  



Social Media

Social Media is a part of every web design because it helps you get ranked higher on search engines and helps you convert more visitors to customers. If used correctly, social media can help you otherwise it can hurt you. For instance, I have seen the social media on many websites that contains negative user comments that have not been responded to. When a visitor views one of your social media pages and sees a non flatering comment about your business they can be put off especially if you haven't responded to the comment. 

In order to use social media correctly you need to create customized media and put up engaging posts frequently (once or twice a week) and monitor and respond to comments/questions from visitors.



Search Engine Optimization

SEO is crucial to your web presence and rankings. It is not something that you do once and forget, it is an on-going process that changes based on results. Basically, SEO is a combination of having your web page code enhanced, having good and engaging content, social media (which is always evolving), and updating your site periodically. 

SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There is nothing really mystical about SEO. You might have heard a lot about SEO and how it works, but basically it is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in a search engine's index.

The main purpose of SEO is simlpy to drive more organic traffic to your website. Organic traffic is free as opposed to paid ads. .  



What we can do for you

After years of experience we have come up with the best technologies for developing and using websites to your advantage. We look at each development project as if it were our own and help you provide a website that is informative, engaging, and tastefully done to provide the best visitor experience. 

No matter the type of business you have we can help to create a robust web presence for your business. If you are a restaurant/bar you need to promote your hours, menus and possibly scheduled events which also need to be promoted on social media. If you are a service business you also need to promote your hours of operation, services performed, and why people should use your services as opposed to your competitor. Regardless of your business type we have the necessary tools to get your business on the map including SEO, social media, and a beautiful and functional website. We can also make sure backups are done on a regular basis (or show you how to do it with detailed instructions.

We do all of this using the best technologies and at a reasonable price. Fill out our form to see what we can do for you. There is NO OBLIGATION on your part. We can handle all aspects of your web development and on-going monitoring and maintenance including backups, upgrades, and everything else. Give us a call or click the button below to get started(we will keep your information secure).





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